Thomas Friedman's book is a must read for trend enthusiast. He makes reference to a flattned in the context that global competitiveness has leveled as there are more possibilities for people to compete across the globe. Friedman defines ten "flatteners" that he sees as leveling the global playing field: Collapse of the Berlin Wall symbolizing th end of the cold war; The sale of Netscape that broadened the access of the internet; Workflow software that allowed for greater collaboration; Uploading and outsourcing: Offshoring and Supply chaining; Insourcing and Informing: and last but not least what he refers to as the 'Steroids' - digital devices and Voice Over Internet Protocol. The "World is Flat" is about how disruptive technology can be and will make excellent reading.
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